Its almost cost prohibative for people to enter into as their near retirement and if you have the thought to get in to in at a younger age, you feel like you’re just spending your money on nothing. I work for the State Division of Aging Services… we see the baby boomers enter our programs in droves and we advocate for Long Term Care Insurance by even creating a separate program to do so, but the cost is extraordinary. I priced it out a couple of years ago for myself… I was 34 or 35 at the time, non smoker, no chronic health problems out of the ordinary etc and it was around 350 bux per month premium. OUCH. I can only imagine that it would be higher if I was 50…. Needless to say, its a hard sale to convince anybody.